@lucas.mattsson on kirjoittanut ennakkokommentit yhtiön perjantaina julkaistavaan Q3-raporttiin. 
Björn Borg will report its Q3’24 results on Friday, November 15. We anticipate strong revenue growth compared to the same quarter last year, primarily driven by the integration of the footwear category and continued strong development in the company’s own e-commerce. While we anticipate that reduced discounts within direct-to-consumer sales will continue to positively impact margins, we expect a decline in profitability compared to the same period last year due to increased costs from footwear integration and marketing activities. Given the continued challenging economic environment, our focus will be on demand-related information as well as any insights related to core growth within the footwear category.