Björn Borgista keskustelua ruotsiksi, tuohon saa onneksi siedettävän tekstityksen muullakin kielellä, jos ruotsia ei taida. 
Björn Borgin Henrik Bunge oli @lucas.mattsson:in haastateltavana.
Björn Borg publicerade idag sin Q4-rapport, som visar stark tillväxt men ett minskat rörelseresultat. Head Coach Henrik Bunge intervjuas av analytiker Lucas Mattsson, där de diskuterar helåret 2024, fokus på tillväxt eller lönsamhet, hur mår konsumenterna och dessutom lyfts vad investerare bör hålla ögonen på under 2025.
Aiheet:
00:00 Intro 00:57 Konsumenten 2024 02:19 Tillväxt i Q4 03:52 Rörelsemarginalen 04:54 Sko-segmentet 07:08 Finansiella målen 08:27 Tillväxt kontra lönsamhet 09:17 2025
EDIT:
Inderes Nordic -kanavalla on paljon myös englanninkielisiä videoita, kohta kanavalle tuleekin 1 500 tilaajaa täyteen
https://www.youtube.com/@inderesnordic
@lucas.mattsson on tehnyt uuden analyysin Björn Borgista.
Björn Borg delivered weak Q4 earnings due to a lower gross margin and higher operating expenses, which more than offset the benefits of strong revenue growth. The company’s earnings multiples for this year are at the upper end of our acceptable valuation range, with a P/E ratio of approximately 18x and an EV/EBIT of ~14x. At current valuations, we would like to see clearer evidence that the company can successfully expand its footwear category while maintaining solid profitability. Based on our updated estimates, we believe the stock is relatively fairly valued. As a result, we lower our recommendation to Reduce (prev. Accumulate) and adjust our target price to SEK 62 per share, primarily due to revised estimates.
Linkin takaa on hyvin tiiviis analyysi kalsareista.
Björn Borg (“Björn Borg”, “the Company” or “the Group”) is a well-established and renowned company with a rich history spanning decades, earning the place as a favored brand among a broad consumer base. Nevertheless, the predominant association of Björn Borg with underwear presents a compelling challenge: to transition consumer perception from an underwear brand to a sports fashion brand. This strategic shift, central to the Company’s vision since 2014, has already yielded noteworthy progress, as amplified marketing investments and a strengthened brand have driven strong growth in Sports Apparel and Footwear. Analyst Group estimates an attractive growth trajectory on the horizon, supporting a gradual improvement in margins. The forecasted EBIT for 2025 stands at SEK 124m (131), and by applying a forward EV/EBIT multiple of 12.0x (12.0), this presents a potential value of SEK 58.4 (61.3) per share in a Base scenario.
