Mandatumin erinomaista uusmyynnistä parikin juttua AMWatchilla. Jutut maksumuurin takana, mutta tässä relevantit osat:
This places Mandatum as the strongest growing asset manager in Finland and the second best Q4 performer among the large Nordic asset managers whose development AMWatch monitors.
During the quarter, AUM of Mandatum’s international institutional business experienced particularly strong growth, 30.7%, whereas domestic institutional AUM grew by only 1.6%.
According to Lehtonen, Mandatum’s international AUM growth mainly stemmed from Denmark and Sweden, but the company also acquired new customers from Central Europe. In Central Europe, Mandatum has an office in Luxembourg and the company leads its marketing with its credit platform and primarily its Nordic High Yield fund, but also offers its leveraged loans funds.
“We got our first tickets from international institutional investors in Central Europe, in DACH countries, Q4. That feels good, as we have been meeting potential clients for quite some time already, and competition there is fierce. There is so much AUM available in Central Europe and the market is so much larger than in the Nordics,” Lehtonen says to AMWatch.
During Q4, the inflows from Central European investors consisted of several new mandates with varying sizes and this means that future potential is promising, but Lehtonen says it is still too early to say if the growth will lead to Mandatum expanding its team in Central Europe.
“We’ve got an office in Luxembourg, but the staff doesn’t include the sales side. Sales for Central Europe are done from Helsinki, and we also have sales personnel in our Stockholm office. For now, we are keeping this as it is, but, of course, observing how demand in Central Europe evolves and what kind of setting would serve us best going ahead,” Lehtonen notes.
KV kasvu on varainhoitajille sijoittajille monella tapaa erittäin relevanttia. 1) se verifioi yhtiön tuotteiden laatua (kuten Manda itsekin tuossa korostaa), koska kv-markkinalla et saa tuntemattomana pikkutalona myytyä yhtään mitään suhteilla tai brändillä. 2) onnistuessaan kv-ksavu voi kiihdyttää konsernin kasvua selvästi kun tikettien koot voivat olla merkittävästi isompia mitä kotimaasta tarjolla.