The first 27 satellites for Amazon’s Kuiper broadband internet constellation were launched into space from Florida on Monday, kicking off the long-delayed deployment of an internet from space network that will rival SpaceX’s Starlink.
The satellites are the first of 3,236 that Amazon plans to send into low-Earth orbit for Project Kuiper, a $10bn effort announced in 2019 to beam broadband internet globally for consumers, businesses and governments – customers that SpaceX has courted for years with its powerful Starlink business.
Kuiper is arguably Amazon’s biggest bet under way, pitting it against Starlink as well as global telecommunications providers like AT&T and T-Mobile. The company has positioned the service as a boon to rural areas where connectivity is sparse or nonexistent.