MTN GHANA Q1
Data revenue increased by 60.0% YoY to GHS1.8 billion. The growth in data was supported by the
implementation of pricing initiatives in Q4 2023 and a 6.0% YoY increase in megabytes consumed per
active user per month, which consequently led to a 16.3% YoY growth in data traffic over the period.
The data revenue contribution to total service revenue increased from 39.3% to 47.4% YoY.
Mobile Money revenue increased by 35.5% YoY to GHS870.6 million. This was underpinned by a 16.1%
YoY expansion in the active user base and driven by growth in cashout services (+23.0% YoY), P2P
(+41.6% YoY) and advanced services (+60.5% YoY). The overall contribution of MoMo revenue to total
service revenue increased marginally from 22.2% to 22.7% YoY.
Digital revenue grew strongly in the first quarter of 2024, up 57.0% YoY to GHS49.7 million.
This growth was due to an improvement in customer experience, which led to a 20.2% YoY increase in
active digital subscribers, bringing the total to 4.6 million. We will continue to focus on enhancing my
MTN app as well as the music and game offerings on ayoba to drive improved monetisation within the
business. The contribution of digital to total service revenue increased from 1.1% to 1.3% YoY.
MTN Nigeria Q1
Service revenue from digital services was up by 88,6% as rhe adoption of our digital products
continues to erow with user journey optimisorionj revamped digital offers and rhe growth of rhe
active base, up 43.0% to 16.7 million YoY. Our instanr messaging plahform, Ayoba, recorded a
27.3% YoY growth to 8.5 million active monthly users bur remained relatively flar in the quarter.
We continue to drive the onboarding of new partners within our digital ecosystem and expand
the bouquet of service offerings to sustain the zrowth of the business.
Service revenue from the enterprise business rose by 52.1% due to increased uprake of our
services. Mobile and fixed connectivity services were the primary revenue drivers as we
continued to expand our offerings in new verticals, leverazing our growinz 5G foorprint and
positioning us ro capture furure opportunities.
Ja taas pohdin, että onko Tecnotreen tuotteilla ollut noin kova vaikutus (jos on niin aivan valtavan toimiva kokonaisuus ainakin tuolla päin) jos tuosta pitää poistaa kaikki vähentävä vaikutus tai eiköhän nuo ole korjattuja lukuja.
Vaikka toki MTN nigeria päätyi silti miinukselle kurssitappioiden takia (kuten moni muu joka tuolla on nyt toiminut), prosentuaaliseti ajatellen Tecnotreen tuotteet ovat onnistuneet ainakin tehtävästä johon niitä on valjastettu eli digitaalisten palveluiden rahastamisesta todella hyvin.