WSJ:ssä juttua miten musiikkiartistit tavoittelevat pelien kautta uutta yleisöä kun Spotifyn kaltaisten palveluiden kasvu hidastuu tai levy-yhtiöt lähtevät TikTokista.
“Videogames are a huge priority” for today’s artists, said Joe Khoury, a licensing executive at Atlantic Records. “They’re not only revenue drivers in terms of strong licensing income, but they’re huge marketing drivers as well.”
For in-game events, financial terms vary by performer and the scope of the promotions. Artists typically collect a licensing fee when their music is played in games and a cut of revenue from sales of virtual items."