Zaptecin toimarin haastattelu, translatella käännös:
From Tesla to Zaptec: Peter Bardenfleth-Hansen new Zaptec CEO
Peter Bardenfleth-Hansen brings extensive experience from the entire e-mobility industry and has been part of Zaptec as a board member since autumn 2020. In his role as the new CEO, he has positioned Zaptec even more strongly since April 2022 as one of the leading providers of charging systems for electric cars in Norway, Europe and worldwide.
As a member of the Board of Management, I witnessed the IPO of Zaptec and was already involved in the strategic orientation for the future. This background has optimally prepared me for the role of CEO. I am honored by the trust placed in me. At Zaptec, we have committed, qualified employees in all branches. I look forward to achieving our set goals together with this great team," explains Bardenfleth-Hansen.
The man who brought Tesla to Norway
Originally, Bardenfleth-Hansen comes from the hotel and restaurant industry and happened to become an expert in electric cars and charging systems. “For the member magazine of the nightclub for which I worked as a marketing manager, I wanted to write an article about electric sports cars. I conducted an interview with a then still unknown but promising electric mobility pioneer: Elon Musk, CEO of Tesla,” recalls Bardenfleth-Hansen. At that time, the Tesla Roadster was about to launch and Musk was building a team to take over Tesla’s representation in Northern Europe.
At the end of the interview, a colleague and I had fixed Tesla employment contracts in our pockets - I really didn’t expect that. I had an insolvency behind me and did not know anything about electromobility. In fact, Musk was exactly looking for people like me who could not be dissuaded by a setback and could see the industry with a fresh look," continues Bardenfleth-Hansen.
Comprehensive expertise and clear leadership style
The 52-year-old became the first Tesla manager in Norway. During his ten years of work in the company, he was later regional manager for the Nordic region. Even after that, he remained loyal to the industry and works as a board member and consultant for a number of companies, including Volta Trucks, CAKE, Viggo Ridehailing, Evyon, Monta and Alpha Motors. Bardenfleth-Hansen describes his leadership style as follows: “The entire organization must have a clear vision for which it stands. If everyone pulls together, exactly the cohesion arises that is crucial for the company’s success.”
The Zaptec Hansen future
Bardenfleth-Hansen has clear, ambitious goals for Zaptec: “We already have subsidiaries in Germany, Switzerland, Great Britain, Denmark, France, Italy and the Netherlands. Electromobility is not yet as widespread here as in Norway - we want to change that. The USA and Canada are also exciting markets for further expansion.” To this end, the company relies on strategic partnerships that offer end users real added value. “We not only want to be a supplier of products, but rather offer intelligent solutions that simplify electromobility for users and promote the nationwide availability of charging points throughout Europe,” concludes Peter Bardenfleth-Hansen.
